SquadUp Records
Built from vision. Driven by culture. Powered by authenticity.
An independent hip-hop, soul, and culture-driven label ecosystem focused on artist development, production, songwriting, content, distribution, and sync-ready music.
Clear lanes. One ecosystem.
Meloetry
Introspective storyteller with real-life perspective, purpose-driven writing, and grounded hip-hop delivery.
MDG
Creator, leader, producer-artist, and label architect shaping the SquadUp movement from vision to execution.
GODMC
Gritty bars, street rap instincts, duo chemistry, and cinematic records built around elite lyricism.
Filthy M & The Rebel
Brooklyn hip-hop energy with rebellious rawness, soulful boom bap, and unfiltered expression.
Ether
Healing, spiritual, and wellness crossover music rooted in sound, frequency, and intention.
E. Keenan
Soulful, versatile storytelling with melodic range, vocal performance, and real-life perspective.
VERSE
Lyricist, performer, and songwriter bringing purpose, presence, and sharp penmanship to every record.
Producers
Cinematic, soulful, groove-driven, sync-ready production built for artists, catalogs, and visual media.
Music built for story, culture, and placement.
SquadUp music can fit urban dramas, coming-of-age stories, redemption arcs, sports documentaries, gaming, wellness apps, meditation platforms, streetwear campaigns, skate/BMX culture, independent films, streaming series, and cinematic trailers.
Film & Streaming
Urban dramas, independent films, streaming series, redemption arcs, and emotional storytelling moments.
Sports & Gaming
Hype reels, sports documentaries, competitive scenes, gaming placements, and culture-driven campaigns.
Wellness & Lifestyle
Wellness apps, meditation platforms, yoga spaces, luxury self-care, streetwear, skate, and BMX culture.
The SquadUp Label Engine
Every artist moves through a repeatable system designed to build catalog, grow discovery, create content, pursue sync opportunities, and keep momentum consistent.
Release
Build the foundation with cover art, branding, snippets, release-day CTAs, and direct outreach to DJs, blogs, A&Rs, and the label network.
Playlist
Prepare for discovery through platform readiness, curator relationships, early saves, shares, repeat listens, and consistent audience signals.
Content
Turn records into performance clips, personality clips, story breakdowns, studio moments, visuals, and weekly visibility.
Sync
Shape catalog and pitch prep for film, TV, gaming, brands, wellness, sports, streetwear, skate culture, and lifestyle placements.
Repeat
Keep the cycle moving every 6-8 weeks where possible so catalog, discovery, and creative momentum compound over time.
Weekly Content System
Each rollout can be supported by performance clips, personality clips, storytelling clips, studio footage, healing sessions, bars-in-studio moments, and visual breakdowns shaped around each artist lane.
Playlist Strategy
Targets are mapped by artist: lyrical rap, conscious hip-hop, street rap, alternative hip-hop, R&B crossover, wellness, yoga, instrumental hip-hop, and producer discovery lanes.
Strategic Advantage
The ecosystem is built around clear artist lanes, defined audiences, playlist strategy, monetization paths, collaboration, and a repeatable system for sustainable catalog growth.
Latest from the Squad
SQUADUP Records
Professional Bio
SQUADUP Records is an independent hip-hop, soul, and culture-driven label founded in 2019, built on authenticity, lyricism, storytelling, artist development, production, and collaboration. More than a traditional record label, SQUADUP operates as a creative ecosystem for artists, producers, songwriters, vocalists, engineers, and cultural creators working to build meaningful catalog, sharpen identity, and create long-term opportunities.
Led by founder, co-owner, artist, producer, A&R, and creative architect Majestic Da God / MDG, alongside Meloetry, co-owner and Vice President, SQUADUP Records brings together a diverse roster with distinct artistic lanes. Its sound spans introspective hip-hop, soulful storytelling, gritty lyricism, boom bap, R&B crossover, cinematic production, wellness-centered music, and sync-ready compositions.
The SQUADUP Records roster and creative network includes Meloetry, MDG, GODMC, VERSE, Filthy M & The Rebel, Ether, E. Keenan, Frado180, Chef Ellz, Major, and I.P the Producer. Through production, songwriting, vocal arrangement, branding, release planning, content strategy, distribution, and sync/licensing preparation, the label supports artists with both creative direction and business-minded infrastructure.
Positioned for streaming platforms, live performance, visual media, sports campaigns, gaming, wellness spaces, independent film, and urban storytelling across film and television, SQUADUP Records continues to build a movement rooted in purpose, culture, and execution.
Built from vision. Driven by culture. Powered by authenticity.
Our Services -
-- Recording
Professional studio sessions with in-house engineers and producers ready to bring your vision to life.
-- Distribution
Get on Spotify, Apple Music, Tidal, and 40+ global platforms. We handle the logistics end-to-end.
-- Development
Structured programs to develop your sound, brand, and career strategy from the ground up.
-- Content
Music videos, visual content, press photos, and social campaigns to amplify your presence.